April 18, 2023

Tags

  • Sustainability
  • Insight

The first project of its kind in the world

Building on the success of British Land’s long-term partnership with New Diorama Theatre at our Regent’s Place campus in London, together we launched one of the UK’s biggest and most accessible arts hubs: NDT Broadgate.

The first project of its kind in the world, between August 2021 and July 2022, NDT Broadgate provided over 20,000 sq ft of creative space completely free to independent and freelance artists. New research reveals the huge economic impact this generated for the UK, fuelling the recovery of the arts post-pandemic and boosting Broadgate’s commercial success.

Our impact in numbers
Revenue generated £ 40 m NDT Broadgate boosted the UK economy with £40m additional revenue.*
Jobs 1,000 + NDT Broadgate supported 1,039 full-time jobs during the pandemic.
Greater sales uplift Nearly 2x Restaurants and bars close to NDT Broadgate benefited from nearly double the sales uplift of other retailers across the campus.

*This includes box office sales, funding from grant givers, increased revenue for supply chain partners, and greater expenditure by employees and visitors. Full details are available in the report.

We’re proud to share new research by international experts BOP Consulting, revealing the economic impact of NDT Broadgate. We hope this encourages greater partnership across artists, cultural organisations, property companies, policymakers and local government. Together, we can achieve so much more.
Simon Carter CEO of British Land

View the full report

Our impact in numbers
Artists benefited 8,800 + In just one year, 8,841 creative practitioners accessed the free space.
New shows made 250+ Over 250 new shows created at NDT Broadgate, along with 40 national tours, 12 new books, 10 new films and 1 interactive ghost walk.
Global Majority 51% 51% of all projects at NDT Broadgate led by artists who are Black, East Asian, South Asian or from the Global Majority.

The Value of Affordable Space

In a city where the rent on a rehearsal studio can cost two or three times the weekly wages of the artists working in it, this report shows what a small investment can unlock for everyone.

Methodology 

International experts BOP Consulting calculated the economic impacts of NDT Broadgate in line with good practice guidance, the HM Treasury Green Book.

NDT Broadgate supports British Land’s 2030 Sustainability Strategy: Greener Spaces, Thriving Places, Responsible Choices.

Boosting footfall and enriching the whole area, NDT Broadgate was an essential ingredient in the City’s post-lockdown recovery.
Sir William Russell Lord Mayor of the City of London, 2019-2021
Alongside positive social and economic impacts, cultural collaborations are a powerful way for us to get in front of new audiences and to build deeper relationships with customers who have a shared interest in the arts.
David Walker Chief Operating Officer at British Land